The Alterna hair care product line was created for one simple purpose - to change the way people think about hair care. Born from years of intensive research and development, Alterna's goal is to continually push the alternative envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional hair care. The end result - beautiful, healthy looking hair at any age.

Caviar Anti-Aging is known to provide significant levels of this life-sustaining source and is rich in proteins, vitamins and minerals. Caviar Anti-Aging also has a cell format that is similar to human skin, helping to improve the health of the scalp. By including a caviar extract in some of its formulations, Alterna is able to bring back soft, healthy-looking luster while protecting the hair from the effects of aging.

American Crew product line, the leader in men's grooming, is simple, easy to understand and easy to use. The products have a clean, refreshing masculine scent. All American Crew hair care products are water-based and contain natural conditioning agents such as rosemary, sage, thyme, ginseng and aloe providing gentle, effective therapy to the sensitive, often neglected skin of the scalp.

GHD is the global leader in heat-styling, thanks to our world-beating range of ceramic styling irons plus thermodynamics™, a collection of products which lets you style with heat, style without fear. The world’s first hair beauty programme designed for heat- styling occasions (from hairdryers to styling irons and beyond), thermodynamics™ will cleanse & nourish, protect, style and finish your hair, beautifully.

All Goldwell products are developed according to the professional standards of hairdressers. Sound experience and knowledge about hair cosmetic products and their effect on hair and scalp enables them to offer completely individual shampoos and special treatments as well as styling products for all individuals.

Keune stands for elegance, creativity and the contemporary hair look. Keune products and treatments are only available to consumers from professional hairdressers. In conjunction with hairdressers, Keune develops elegant hair products and services for hairdressers and their consumers.

Alfaparf Milano Hair Products are a complete range of products, designed for both natural and color treated hair. Alfaparf products gives immediate visible shine, from shampoo to styling. Alfaparf shampoo, conditioner, and treatment products have custom formulas that are specialized to work deep-down to resore health and shine to dull hair.